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Search engine rankings are an important factor to consider when you have a web site that needs more traffic. If your web site doesn't have a good position in the rankings then it will be hard to find.

Since most searchers click on the first few results, you need to make sure that your web site is ranked highly enough so that people can easily find it on the first page of search engine results. Although no search engine optimization company can guarantee a high rankings for your site permanently, often times hiring a web marketing company will pay off many times over. For those of you doing it yourself or those of you that want to ensure your marketing company is doing a good job, here are some tips for raising the search engine rankings of your web site.

Many individuals and companies have the ability to stay connected online using social media networks. They use the tool to learn new valuable information and as a way to share entertainment through profiles and accounts that are created to represent companies and individuals. 
 
Companies use social media marketing strategies as an effective component to inform their customers and potential customers about the services and products they provide. In addition, social media network sites are the ideal platform for building brand recognition and as an effective tool to enhance the company’s online presence.

There are many individuals that design websites for others. As a web designer, they have the unique task of developing ideas for a website. They must take that idea and translate it into unique and visual art. As a result, many individuals that make a living as a web designer are true artists.

Making a living as a web designer is a relatively new occupation. Generally speaking, web design did not exist 20 years ago. However, today an occupation as a web designer is turned into one of the more coveted and popular jobs in the fields of artistry and technology.

Whenever you design a website, you need to think about the customers that you are trying to attract. If you are simply a blogger trying to express your opinion, the design of the website really isn't that important. But when it comes to search engine optimization, and trying to reach page 1 rankings on the search engines, it is important to consider your website design when trying to achieve this goal. Having a higher position in the search engines will ultimately lead to more money. That is why web design is so important. In this article, we will present specific strategies and tips that you can use to improve your website design not only aesthetically, but also in regard to ranking on the search engines.

1. Always KISS

The saying goes <Keep It Simple, Stupid.> The biggest mistake is to overload a site, especially on its index page. Be clear and concise. As an example look to the world's most successful sites such as Google or Facebook. You only have a few second to engage the visitor. Make the most of it.

2. Be <Übersichtlich>

Yeah, you don't have to try to pronounce it. It's a German word that basically means for something to be easily understood by looking at it once. You know what you are looking for right away and know where you need to go at a glance. Now apply this concept to web design. Got it? Good. It doesn't take an Übermensch to be übersichtlich. 

 If you want a website that people are interested in, then you need to give them things to do when they visit your site. Interactive sites do quite a bit better than static sites. This guide will help you identify a few things you can add to your website to help it be more successful.

Most successful websites give their users a way to find information on the site. This is often done with some type of search bar. A search bar is like a mini search engine that searches only the content contained within your website. Most of the major search engines will provide a free piece of code that you can use to do this for you. It is preferable, however, to do your own coding because the search engines often display their ads in the search results. If you do not know how to code, many WordPress themes include search bars.