Read & write

Many individuals and companies have the ability to stay connected online using social media networks. They use the tool to learn new valuable information and as a way to share entertainment through profiles and accounts that are created to represent companies and individuals. 
 
Companies use social media marketing strategies as an effective component to inform their customers and potential customers about the services and products they provide. In addition, social media network sites are the ideal platform for building brand recognition and as an effective tool to enhance the company’s online presence.

 
However, not every social media networking marketing strategy is proven to be successful. When improperly implemented, the wrong strategy can alienate consumers and lose potential business. There are significant keys that are necessary to create an effective social media marketing strategy. 
 
Entertainment 
 
Certainly one of the major reasons that customers and potential customers usually log into all of their social media accounts is for some form of entertainment. They enjoy looking at photos of family and friends, or use the platform to share enjoyable video clips. Social media is often a great way to repost new sources, entertaining headlines, or sports updates. 
 
One of the most viable strategies for developing effective social media marketing is to blend in available entertainment into the company blog. This does not require connecting to stupid video clips, stale jokes, or poor content that seems to engage a high number of online users. The company must remember to remain professional while offering compelling updates and content. 
 
The Perfect Timing 
 
No one wants to be yesterday’s news. It is important that the company utilizes effective social media marketing strategies in a timely manner. This means that every blog post should be used to attract the consumer’s attention in a variety of ways. It can be used to promote a new service or product, or simply add content that is beneficial to the targeted audience, whether it has anything or not to do with the business. 
 
New Effective Content 
 
Companies often underestimate the importance of routinely posting updated new content, especially on social media sites. Allowing the same status update to remain on the top of the business blog for weeks at a time indicates to the targeted audience that any social media networking is simply not a priority to the company. At the same time, company should avoid updating their customers or potential customers with worthless content just to provide an updated daily post. 
 
Targeting 
 
While social media networks are designed to be inclusive, and democratic, this does not in any way mean that the company cannot target a specific audience or demographic. The business should use every reputable means to find the right type of audience and followers that share the same interests as the company. 
 
Once found, the company should use integration tools to strengthen their marketing campaign. This might mean offering a free coupon to anyone that interacts with the company by leaving a comment, feedback or review of the company products or services.