Read & write

A lot of small businesses are realizing that if they want to play with the big boys they need to get out of the kiddie pool. The best and really only way to do that is to become familiar with internet marketing. Thats why having a guide to internet marketing is not only important its essential to being successful in any kind of business.

First of all, what is internet marketing? Simply put, it is internet advertising,

Internet marketing is a huge marketing opportunity for anyone willing to learn and master the principles involved. If an individual has a product that people want to buy, a well-placed advertising campaign on the Internet will pay dividends.

Everyone is on the Internet it seems and for a small fish to get noticed in the big sea of Internet marketers is a big proposition, seemingly difficult to overcome. There are, however some strategies that do overcome seemingly insurmountable obstacles.

Online success stories are often riddled with exaggerations, half-truths, or even lies. It's amazing the lengths people will go to in order to convince others that they are the real deal, a guru, the one to follow, so that they might part with some cash to buy their product. 

Success stories like this annoy me, for they damped the real success stories, and make people jaded. There are plenty of real people earning real money online just through hard work, yet these scammers will have the whole Internet doubted before too long.

Internet marketing is all about using current technology and trends to create a plan and outsmart the competition online. It takes lots of research and paying attention to what today's audience is looking for in a particular niche to decide what goes into a strategy. Unfortunately, many marketers fall for "shiny object syndrome." This means that they are attracted to new buzzwords, trends, and channels and feel that they must use them on their target audience. Here are some things to think about before adding these new concepts to your marketing plan.

There is hardly any business model that does not serve itself better to have its own website on the Internet. The Internet is so wildly integrated with modern day business operations, that a key component to any business’ success requires instant access to the company website. It provides the opportunity for the business to display any pertinent information concerning their services or products. 

Many companies will develop their own website, and/or blog, along with the long list of links to every service or product they provide. To be successful,that website needs to be SEO friendly. This is the easiest way to get a higher ranking, and drive more traffic to the site.

The first website in the world was hosted on a NeXT computer at CERN in a lab in the Swiss Alps. It described what the World Wide Web Project was all about, how to access it, what to use, how to further develop it and so on. It was designed or rather programmed by Tim Berners-Lee, the inventor of the World Wide Web himself.

Building upon the idea of the internet as a whole, Berners-Lee came up with the concept of using a system of interlinked hypertext protocols to transfer a user from document to document and so navigate the internet.

 He and his team developed