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Facebook is by far the most popular social media site out there. A movie has even been made about the founder. That is why it is a perfect place for you to market your business and interact with your customers. However, it can be a challenge to interest people when your page first goes live. That's why you need to read this article: if you want to be ready to take advantage of the opportunities that Facebook offers, you need to have the right information. Keep reading to get more people to go to your page, and ultimately your site.

Show people your personality. You should not forget that you are a professional, but don't go the extreme route and forget that you have a personality. It's your personality that is going to set you apart from everyone else, so make sure you capitalize on what makes you fantastic. Post cute stories once in a great while, and use some non-offensive humor every now and then.

Post a lot of pictures. Pictures are quickly becoming the most popular thing that is shared. If you can come up with great pictures that have relevant captions that you create, give them a try. You'll find that pictures have a much higher share rate than regular text, and that people tend to like pictures a lot more too. Think of keeping your site address in the pictures if at all possible. That way, people will be able to head off to your site and hopefully make a purchase.

Remember that people can share your information. Every time one of your fans shares something with their networks, you get a lot of free publicity. If that doesn't remind you to be relevant and interesting, I don't know what does. The possibility of hundreds of new customers in just a few minutes is something that simply shouldn't be passed up by people who want to make a few dollars of profits.

Share discounts and coupons in order to make your fans know that you are happy they are there. In fact, you should always be pointing out how happy you are that your fans follow you. The best way to do this is to provide them with excellent information and relevant content that enriches their lives. 

Engage with your customers. If they ask you questions, reply. Ask them questions and get to know them. If you can do that, you are going to be way ahead of the game. It's very important to know about your audience, and when you can do it in a low key way like Facebook, all the better.

Make sure that you don't respond to negative words. If you ever come across a "hater", just ignore them. 

Facebook is a great way to build relationships with your customers, if you do it right. That's why you need to use these tips and give them a try. You might be able to get the business you've been waiting for.