Read & write

Blogging is probably a term that you have loosely heard thrown around in many conversations. Most people's perception of blogging is having an online diary talking about their boring lives. You may even think that you need to understand technology in order to be a great blogger. Those two false beliefs can be holding you back!

Most companies nowadays have a blog to establish their online presence in an online marketplace. Meanwhile, a physical storefront is an advertisement in itself, the Internet is not so clear-cut. Blogging is something that allows business owners to reach out to a wider base of individuals and expand their knowledge as entrepreneurs.

Through the use of a simple blogging software, you don't have to know much about technology to get started. Your blog shouldn't be about venting frustrations about your life; it should provide you with a platform to build a trustworthy brand name that people will learn to recognize.

What are your benefits of owning a blog?

The greatest gift a blog can give you is your own voice. You have heard time and time again that social media marketing helps you build a customer base. That's true for the most part, but Twitter can't give you the space you need to provide relevant and engaging content. Blogging lets you create your own individuality and voice that readers can trust and relate to.

In lesser terms, blogging gives you a way to add a personal touch to your advertising campaign. Blogging allows you to relax and approach your advertising in a laidback fashion with a casual topic.

A website for your company never really motivates people to go back and check your brand again. A blog enables you to keep your audience interested and coming back for more. Your loyal fans will eventually start to look for interesting information through your blog instead of your website. It is helpful to have web traffic, but it will never be as consistent as the traffic to your blog.

If you update your blog regularly, people will eventually return to read the latest news. People will only come back if you are engaging and know how to keep capturing the attention of your readers. After all, content is king! 

Visitors to your blog will eventually start to associate your blog with great content. When you lead visitors from your blog to your website, you will eventually see a rise in the number of visitors on your site.

Many companies have invested millions of dollars to gain traffic to their websites and to build trust with their brand names. Meanwhile, the radio and television are both popular medias to advertise, but not everyone can afford it. Small home based businesses and those who are just starting out rarely have the budget to invest so much money into one form of marketing. This in turn makes blogging a more appealing alternative to social media marketing through Facebook and Twitter.

Blogging is a personal way to get to know your customers in such an impersonal world. Remember, people's first impression of your blog should be a good one!