Read & write

SPECIALIST BLOGS

Spyware is one of the fastest-growing internet threats. According to the National Cyber Security Alliance, spyware infects [...]
Keyword density and placement are important parts of optimizing your articles for search engines. Search engine spiders scan [...]
As children grow out of their little pants and are ready to begin their teens, many parents wonder if they should continue [...]
Learning How to Make Money Blogging  There are two major types of business models that entrepreneurs use to make money [...]
If everyone involved in the process of accounting followed their own system, or no system at all, there's be no way to truly [...]
    It’s important that we eat plenty of different fruits and vegetables every day. Diets rich in fruits and [...]
  6 – Flush the Fat With Smart Food Choices     Flushing the fat? As crazy as the concept might sound, the Fat [...]
In people's search for higher incomes from Google AdSense a lot of AdSense publishers are looking to find those keywords [...]
When Google's AdSense appeared, there were a lot of people who doubted Google's idea would be marketable and actually [...]
These days, most everyone is familiar with an autoresponder, although many don’t know why they are beneficial to [...]
Achieving Safety With A Burglar Alarm  Years ago, home burglar alarms were only found with rich homes.  These days [...]

How The Social Media Has Changed Marketing Forever

1 1 1 1 1 1 1 1 1 1 Rating 4.50 (2 Votes)

 It is no exaggeration to say that the social media has changed the face of marketing beyond all recognition in the last 5 years. Whereas prior to the explosion of different social media sites marketing was a case of using above the line advertising or a targeting of specific groups by readership profile today the landscape is very different.

The social channels that are available to the marketing expert or even the inexperienced business owner have made the task of reaching the target demographic much easier. Today establishing a brand presence on the Internet using a number of social media channels is extremely simple and need not take up a lot of time. The appropriate channel is also easy to identify due to the numerous articles and guides that can be found by using any one of the many search engines available.

 

However some research is required, even if it is just spending a few hours on the Internet before a decision is taken as to which social media site or combination of sites is selected for the marketing or brand activities.

Many of the sites are specifically designed for the placement of visual images (still and video). These are ideal for brands which have consumer facing products which can be found on supermarket shelves or which are available for purchase over the Internet. Other sights are more general in nature and feature content that is usually a combination of images, video and copy. These are appropriate for almost any business.

There are two main challenges when using the social media for marketing purposes, firstly is the development of appropriate content and the second is the management of that content. Creating unique and engaging content is one of the ways that the business can promote sharing of information on the brand across the social media network. Not only will the information be shared and spread more rapidly but the creation of quality content will also be rewarded by increased visibility in search engine rankings. 

The content should be professionally produced and feature value added information that the user will find useful. Often companies turn to SEO or content marketing specialists for advice on how to develop exceptional content that is suitable for their target audience.

The second challenge is managing the time that it takes to interact with the audiences that are consuming content or even just visiting the brands social media sites. The interactive nature of the social media makes it tremendously powerful in reaching these audiences, but without engaging with the audience on a regular basis the social media can turn from being a positive marketing tool into a negative one that can damage brand and corporate reputation. 

Many businesses want to manage their online presence, but simply do not have the resources to do so effectively. In cases like this outsourcing the management (and measurement)of social media sites should be evaluated. When in doubt as to the effectiveness of a social media program the business should always seek the advice of a professional.

Comments   

0 #22 plombier 2019-05-02 10:36
Plombier Paris et idf, nos experts en plomberie interviennent dans toute la région de paris, de plus
ne désirez plus un dépanneur plombier à prix choc et prennez contact
avec nous pour un plombier à prix bonne disponible et à votre service 24 heures sur 24.
Quote
0 #21 Conseiller seo 2019-04-23 02:56
Consultant search engine optimization, pro en s.e.o. internet et programmeur internet de savoir-faire, nicolaseo optimise
vos sites web et prend à sa charge le référencement en mode
black hat seo ou seo white au regard de vos prévisions de dépense.
Consultez le blog de ce conseiller search engine optimization :
https://www.nicolas-sotton.ch/consultant-seo/
Quote
0 #20 Stratégie Internet 2019-04-18 20:00
Vous recherchez un consultant seo ou un programmeur web ?
Contactez nicolaseo, aussi appelé nicolas sotton, c'est un pro en marketing sur le net.
voilà son site internet : https://www.nicolas-sotton.ch/
Quote
0 #19 smartphone pliable 2019-04-18 06:03
Selon les dernières rumeurs, le fabriquant smartphone Huawei pourrait sortir son smartphone mou avant apple et samsung longuement désirables, les mobiles pliables sont
maintenant une réalité mais quel modèle de mobile flexible choisir ?

Guide d'Achat 2019 des meilleurs smartphones avec Écran élastique.

après plusieurs mois de folles rumeurs, Samsung a dévoilé son portable élastique Galaxy Fold.
longtemps appréciés, les téléphones portable pliables sont maintenant une réalité.

https://zik-miki.fr/smartphone-pliable/
Quote
0 #18 devis plombiers 2019-04-02 20:16
Devis de plomberie pas cher, Comparez les prix de
dépannage‎ et canalisation en Île-de-france
avec le site web depannage-plombier-amb.fr gagnez du temps faites une demande de devis
d'artisans plombier et dépanneurs en ligne et recevez les par fax
et téléphone.
Quote
0 #17 Forums référencement 2019-03-30 23:14
Pour tout apprendre de la promotion Google vous pouvez nous rejoindre sur le meilleur forum seo https://www.ghstools.fr/forum/ optimisation pour les outils de recherches, hébergement internet, rédaction, audit technique apprennez à tout
faire grâce à des astuces et des applications pour développeurs.
Quote
0 #16 Conseiller Seo 2019-03-15 08:49
Pro du SEO, professionnel en s.e.o. naturel et analyseur web de compétence, Mr Sotton boost vos sites internet et
prend en charge le seo en mode seo black hat ou seo white
hat en fonction de votre prévision de financement.
Visitez le site internet de ce pro du seo : https://www.nicolas-sotton.ch/consultant-seo/
Quote
0 #15 Plombier paris 75001 2019-02-20 13:31
Besoin d'une urgence canalisation sur paris 1 ? un pro dépanneur plombier intervient rapidement pour toutes vos demandes sur paris 1er 75001.

Pour toutes vos interventions de plomberie sur Paris, connectez-vous sur le site web https://www.depannage-plombier-amb.fr/depannage-plombier-paris-1er/
Quote
0 #14 dépannage Paris 1 2018-11-26 11:36
Besoin d'une urgence plomberie sur 1er arrondissement de paris ?
un expert dépanneur plombier intervient vite pour toutes vos sollicitations
sur 1er arrondissement de paris 75. Pour vos services de
tuyauterie sur Paris, allez sur l'interface https://www.depannage-plombier-amb.fr/depannage-plombier-paris-1er/
Quote
0 #13 plomberie 2018-10-26 16:40
Dépannage et réparation de plomberie sur Paris et en idf, 7 jours sur 7 et 24h sur 24.
nos plombiers interviennent pour vous dépanner et réparer vos problèmes de plomberie.

Demandez une estimation du coût sans engagement sur https://www.depannage-plombier-amb.fr/reparation-plomberie/
Quote

Add comment

Security code
Refresh

InterServer Web Hosting and VPS

Who's Online

We have 129 guests and no members online

Articles - Newsflash

Why Do I Feel Like Somebody’s Watching Me?

Spyware is one of the fastest-growing internet threats. According to the National Cyber Security Alliance, spyware infects more than 90% of all PCs today. These unobtrusive, malicious programs are designed to silently bypass firewalls and anti-virus software without the user’s knowledge. Once embedded in a computer, it can wreak havoc on the system’s performance while gathering your personal information. Fortunately, unlike viruses and worms, spyware programs do not usually self-replicate.

Read more ...
Making Money with Articles: The Importance of Keywords

Keyword density and placement are important parts of optimizing your articles for search engines. Search engine spiders scan a page in a way that makes it important to place your keywords where they will be detected and recognized as a keyword, so that your article will come up when someone searches for that keyword.
 
What is a Keyword?
 
A keyword is a word that is going to be placed in your article several times, not just once as that would make every word a keyword. When a spider sees that you have a word placed several times in an article, it will determine that your page may be useful to users that search for such a keyword.  

Read more ...
Home schooling and college

As children grow out of their little pants and are ready to begin
their teens, many parents wonder if they should continue with the  
homeschooling program. They fear that colleges may not give equal  
opportunities to a child educated at home.  
 
Many fears of this kind were put to rest when 2 homeschooled boys  
got admission into Harvard. Harvard does not require a high school  
diploma for gaining admission to their degree program.

Read more ...

Twitter