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Learning How to Make Money Blogging

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  • Learning How to Make Money Blogging
     
    There are two major types of business models that
    entrepreneurs use to make money blogging. The first
    and most common way to turn a blog into a profit
    making machine is to sell advertising to different
    companies and brands who want to reach that blog's
    readers. The second kind of money making blog is one
    that helps a single brand improve its image by creating
    positive associations between the blog and the product
    in the mind of consumers. Both kinds of blogs can
    make a lot of money, especially if the creator has a keen
    mind for marketing.  
     
    If you are blogging with the goal of selling advertising,
    there are two basic ways that you can go about
    recruiting sponsors who want to put ads on your site;
    you can let someone else do all of the legwork, or you
    can do the work yourself and keep all of the revenue.
    Within the first group, many people make money
    blogging by selling space through Google's AdSense
    program. The advantages of this program are numerous,
    as it requires very little effort on the part of the blogger
    or webmaster to begin raking in profits. However, most
    people discover that they make less money through this
    method than they had hoped that their blog would earn.  
     
    Selling advertising directly to companies who want to
    put banner ads or sponsored links on your blog can take
    quite a bit of time, but it is often fairly lucrative. If you
    have a lot of contacts in industries that are related to the
    topic of your blog, you may want to try to go this route.
    People who have a strong background in sales and are
    experienced at pitching proposals can make quite a bit
    of money by renting blog space to interested companies.
    The most serious problem with this model is that you
    often have to build quite a sizable readership before you
    can attract advertisers, which can mean that you have to
    do several months of work before you start to make
    money blogging.  
     
    As blogging becomes a more and more lucrative
    business, a lot of established companies are considering
    how they can get into the action. One way that
    companies are capitalizing on the blog movement is by
    having blogs that provide a kind of friendly face for
    their corporation. Often, a company will employ an
    established blogger to create a weblog designed
    specifically to appeal to that company's customers and
    to create positive associations with the brand in
    consumers' minds. More than one writer who never
    even dreamed that he or she could make money
    blogging has been approached by a company and
    offered quite a pretty penny for this kind of gig.      
         

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