Read & write

SPECIALIST BLOGS

Spyware is one of the fastest-growing internet threats. According to the National Cyber Security Alliance, spyware infects [...]
Keyword density and placement are important parts of optimizing your articles for search engines. Search engine spiders scan [...]
As children grow out of their little pants and are ready to begin their teens, many parents wonder if they should continue [...]
Learning How to Make Money Blogging  There are two major types of business models that entrepreneurs use to make money [...]
If everyone involved in the process of accounting followed their own system, or no system at all, there's be no way to truly [...]
    It’s important that we eat plenty of different fruits and vegetables every day. Diets rich in fruits and [...]
  6 – Flush the Fat With Smart Food Choices     Flushing the fat? As crazy as the concept might sound, the Fat [...]
In people's search for higher incomes from Google AdSense a lot of AdSense publishers are looking to find those keywords [...]
When Google's AdSense appeared, there were a lot of people who doubted Google's idea would be marketable and actually [...]
These days, most everyone is familiar with an autoresponder, although many don’t know why they are beneficial to [...]
Achieving Safety With A Burglar Alarm  Years ago, home burglar alarms were only found with rich homes.  These days [...]

Has Google Panda Changed Social Media Marketing?

1 1 1 1 1 1 1 1 1 1 Rating 3.63 (4 Votes)

Only a few years ago search engine optimization tactics to elevate websites higher on search engine ranking results and attract Internet users to specific sites was based around some extremely dubious practices. These so called SEO 'black hat' tactics included articles that were spun, (that is the same article changed slightly and issued in many different versions, on many sites.

Keyword filled articles and other tactics such as keywords that were in actual fact hidden in backgrounds. Other underhand tactics were widely employed.

The common thread was that this content did not add value to the Internet experience of those who were searching for content that added value to their professional and personal lives.

Google, as custodians of the most powerful and popular search engine took note of this and has released continuously updated versions of their algorithms (think of them as tiny robots that scour the Internet looking at content)that now punish these practices. The latest of these algorithms, called Panda (and the associated update, Penguin)have changed the playing field.

Today a company's search engine ranking is determined by and large by the quality of its content. Creating engaging content on social media sites is part and parcel of what is today known as 'content marketing.

This content can consist of video and images (in fact there are entire studies around what sort of content is best - a combination of types seems to be best) as well as copy.

Senior Google executive Matt Cutts has stated that the content provided must add value to the user experience, must be creative and unique and engaging. This means that content providers need to go that extra mile when they are developing the content that they showcase on social media sites, or the content on blogs and websites that host the content that is promoted by the organisation's various social media channels.

Social media marketing can be tremendously powerful. Sites like Twitter and Facebook have the ability to increase the reach of the organisation's sales efforts, as well as the brand itself through the sharing of key messages and the promoting of the brand. A single Tweet can potentially reach thousands though retweets and the reach of extended networks. Many of the other social networks operate in the same way through likes and +1's, in effect the impact is the same.

The advantages of using the social media are relative cost effectiveness over traditional marketing platforms. However care now needs to be taken to ensure that marketing efforts create value, rather than concentrate on keyword promotion. 

Without paying attention to the creation of rich content which is now required by Google the company runs the risk of not taking advantage of the power of the social media.

If the organisation insists on maintaining a reliance on SEO (articles should now contain around 3 - 4% SEO keywords) they run a very real risk of being delisted (or banned) from the search engine ranking. That would spell doom for those companies that are relying heavily on the power and reach of the Internet in order to feed sales funnels.

Add comment

Security code
Refresh

InterServer Web Hosting and VPS

Who's Online

We have 79 guests and no members online

Articles - Newsflash

Why Do I Feel Like Somebody’s Watching Me?

Spyware is one of the fastest-growing internet threats. According to the National Cyber Security Alliance, spyware infects more than 90% of all PCs today. These unobtrusive, malicious programs are designed to silently bypass firewalls and anti-virus software without the user’s knowledge. Once embedded in a computer, it can wreak havoc on the system’s performance while gathering your personal information. Fortunately, unlike viruses and worms, spyware programs do not usually self-replicate.

Read more ...
Making Money with Articles: The Importance of Keywords

Keyword density and placement are important parts of optimizing your articles for search engines. Search engine spiders scan a page in a way that makes it important to place your keywords where they will be detected and recognized as a keyword, so that your article will come up when someone searches for that keyword.
 
What is a Keyword?
 
A keyword is a word that is going to be placed in your article several times, not just once as that would make every word a keyword. When a spider sees that you have a word placed several times in an article, it will determine that your page may be useful to users that search for such a keyword.  

Read more ...
Home schooling and college

As children grow out of their little pants and are ready to begin
their teens, many parents wonder if they should continue with the  
homeschooling program. They fear that colleges may not give equal  
opportunities to a child educated at home.  
 
Many fears of this kind were put to rest when 2 homeschooled boys  
got admission into Harvard. Harvard does not require a high school  
diploma for gaining admission to their degree program.

Read more ...

Twitter