Read & write

SPECIALIST BLOGS

Spyware is one of the fastest-growing internet threats. According to the National Cyber Security Alliance, spyware infects [...]
Keyword density and placement are important parts of optimizing your articles for search engines. Search engine spiders scan [...]
As children grow out of their little pants and are ready to begin their teens, many parents wonder if they should continue [...]
Learning How to Make Money Blogging  There are two major types of business models that entrepreneurs use to make money [...]
If everyone involved in the process of accounting followed their own system, or no system at all, there's be no way to truly [...]
    It’s important that we eat plenty of different fruits and vegetables every day. Diets rich in fruits and [...]
  6 – Flush the Fat With Smart Food Choices     Flushing the fat? As crazy as the concept might sound, the Fat [...]
In people's search for higher incomes from Google AdSense a lot of AdSense publishers are looking to find those keywords [...]
When Google's AdSense appeared, there were a lot of people who doubted Google's idea would be marketable and actually [...]
These days, most everyone is familiar with an autoresponder, although many don’t know why they are beneficial to [...]
Achieving Safety With A Burglar Alarm  Years ago, home burglar alarms were only found with rich homes.  These days [...]

Embracing Social Media Marketing

1 1 1 1 1 1 1 1 1 1 Rating 3.88 (4 Votes)

Social Media marketing is the fastest growing platform for online marketing. Next to video, it is making waves and almost everybody is rushing to get involved. Whether you have already embraced it or not, you will do well to understand the opportunities and potential involved with a solid social media campaign.

Exposure

For the start-up business, whether online or offline, social media is an incredible chance to get valuable exposure for your business. Given how competitive and expensive other campaigns, such as paid advertising can be, a chance to get free exposure to potentially thousands of people is not one to easily dismiss. 

A successful social media campaign during the early stages a a new business's life can make the difference between success and failure.

One thing to be careful of is not going too far and "over exposing". In other words, don't spam so much that your product, service, or business is disregarded and not taken seriously. Getting it right is a delicate balance. 

There is already a lot of *noise* on the social media scene, don't add to it.

Interaction

Another unique aspect of social media is the ability to interact on a person level with your customers. Everybody has a mobile and your app or social media accounts let you get right in their pocket. This should not be underestimated. 

Too many businesses turn their mobile app or social media campaigns into miniature versions of their .com or offline campaigns. A mobile app (or social account) is a separate entity and should be treated as such.

There are many unique features, and different ways to organize your app that will encourage more interaction and personal engagement. This is key to social media. 

Engagement

There is a massive amount of engagement within the social media world. Some of it is just token gestures though. Many apps, websites, and social accounts have cottoned on to the idea that getting more social "shares" results in better rankings, increased popularity, and definitely more attractiveness. 

Keeping up appearances is important and something that even the most established of brands cannot fail to embrace.

You've probably noticed now how almost everyone is asking for "likes", "shares" and comments, sometimes even in exchange for prizes. While this may appear cheap to some, it is starting to appear that the ones who successfully employ these strategies do end up reaping more benefits later on.

Engagement is not just about chasing "likes" though. There is much more to it than that.

By keeping engaged with your audience, you can achieve many things:

1. Keep them updated of latest news and events in your business.

2. Let them understand your business more.

3. Understand them more (vitally important)

4. Keep them interested.

5. Increase your opportunities to turn them into customers.

All of the above are the core principles of successful business, and are very much achievable within the social media world.

Final Thoughts

Social media marketing is growing rapidly and is not a fleeting fad. Over the next few years, while many new social platforms will rise and fall, the fact will remain that social media will dominate the online and offline worlds. If businesses do not embrace and engage with these worlds, they risk being left behind.

Add comment

Security code
Refresh

InterServer Web Hosting and VPS

Who's Online

We have 57 guests and no members online

Articles - Newsflash

Why Do I Feel Like Somebody’s Watching Me?

Spyware is one of the fastest-growing internet threats. According to the National Cyber Security Alliance, spyware infects more than 90% of all PCs today. These unobtrusive, malicious programs are designed to silently bypass firewalls and anti-virus software without the user’s knowledge. Once embedded in a computer, it can wreak havoc on the system’s performance while gathering your personal information. Fortunately, unlike viruses and worms, spyware programs do not usually self-replicate.

Read more ...
Making Money with Articles: The Importance of Keywords

Keyword density and placement are important parts of optimizing your articles for search engines. Search engine spiders scan a page in a way that makes it important to place your keywords where they will be detected and recognized as a keyword, so that your article will come up when someone searches for that keyword.
 
What is a Keyword?
 
A keyword is a word that is going to be placed in your article several times, not just once as that would make every word a keyword. When a spider sees that you have a word placed several times in an article, it will determine that your page may be useful to users that search for such a keyword.  

Read more ...
Home schooling and college

As children grow out of their little pants and are ready to begin
their teens, many parents wonder if they should continue with the  
homeschooling program. They fear that colleges may not give equal  
opportunities to a child educated at home.  
 
Many fears of this kind were put to rest when 2 homeschooled boys  
got admission into Harvard. Harvard does not require a high school  
diploma for gaining admission to their degree program.

Read more ...

Twitter