Without a doubt, social media marketing is almost as important, if not more important than SEO for your website. In fact, social media marketing can get a website to the top of search engine results without onsite optimization and other link building efforts. Of course, you can't rely exclusively on social media marketing, but it must be part of your over all strategy. Here are a few ways to quickly harness the power of social media.
The purpose of social media is to stir up frenzy and interest that goes viral and spreads like wild fire. In fact, the shorter the better, the funnier the better and the more insanely original, the better. In fact, invest your time coming up with awesome, quality content instead of mediocre, mass quantity content for your social media marketing.
The first way to harness the power of the masses is through videos. Videos have an amazing ability to go viral and generate insane amounts of qualified traffic, but your video has to be good! Commercial type videos can work, after all, Super Bowl commercials have proved this, but again they have to be good. Remember the Old Spice Guy? That's a perfect example of the power that you can harness in a viral video.
Another thing that makes videos an awesome option for social media marketing is that you can promote them through all of the major social media platforms, Twitter, Facebook, LinkedIn and YouTube, just to mention a few. Just one video can give you dozens of links just because you can promote it on all of those sites.
Photos are another way to use social media, just think of how hot Pinterest is! One great photo and your link is viral in a heartbeat!
Make sure that all of your social accounts are updated and maintained daily, if not by you, then out source the up keep of these sites to your local teenager. If you aren't fresh and in front of people, you'll be in the land of oblivion and that won't get you any traffic at all. Also, go ahead and pay for lots of followers in the beginning, but work on real followers at the same time. No one wants to be the first to follow someone new and no one wants to be the last one to know about something hot, either. Create that initial frenzy by buying likes and then ride the wave with great content, videos and photos.
Don't be afraid to ask your followers to re-post your content, either. Sometimes one little reminder is all it takes!
In conclusion, using videos, photos, music and art work to promote your business is vital to internet success! Don't be afraid to get started, just go ahead and get a few videos up and running. You'll soon get the hang of this visual form of social marketing and you are sure to see the results quickly as your website gains not only links, but new customers as well!