It's easy to realize the importance of social media marketing today, when everybody and their mother are on Facebook or Twitter. Every business owner agrees that social media is awesome for gathering leads and gaining credibility and awareness. The hardest part, though, is to reach those people with a message so vibrant that they will want to share instantly with their peers.
Only recently has hybrid marketing made its way to the forefront of social media marketing campaigns. It is a relatively new term that describes a variety of marketing strategies. Hybrid marketing is used as a way to blend traditional forms of proven media, including print and television advertisements, along with social media website marketing strategies.
The Benefits of Traditional Media Marketing
Whether your business is marketing a service or product, social media is an effective tool to help reach a worldwide audience of individuals all at the same time. For many companies, using social media is crucial. It allows a platform to maintain communication with customers and clients.
How desperate are you to make sales? Social media marketing is not the place for desperate sellers, but it is the place you can make the fastest sales. Does that seem to be a contradiction? I want to explain to you one of the worst habits I see in social media marketing today, and why you must avoid it. I am a network marketer. I use social media marketing as my primary source to generate leads and to make sales. When I first started using social media for my marketing efforts, I followed what everyone else was doing and it was a disaster. Let me give you an example of what I mean. Go to Facebook and open any group related to making money. Start reading the content that you see appearing in the timeline. What do you see? You see updates with links, calls to action, and spam. You ignore all of it.
When social media first appeared on the scene of the world wide web, it was intended to be used by individuals to connect and share with their personal network of friends and family. Social media has evolved a lot over the past years. Businesses have found out that they can take advantage of social media capabilities and use that as a way to interactive with their customers and build relationships. Thus, social media marketing was born. Everyone knows that customer satisfaction is essential to the success of any business. It has always been a challenge to businesses to know exactly what the customer wants and to be able to fulfill what he wants. For multi-national companies using conventional marketing methods, gauging consumer sentiments on a product across the world takes a lot of time and human resources.