We are 13 years into the 2st century and we do not have flying cars. No, we do not have teleportation machines, and we have not found alien life-forms on other plants. In fact, we have actually stripped one of the plants of their planet status which was rather disconcerting.
Social media is something that most people take for granted nowadays. It is so common to log into your Facebook account and see what friends and family are doing on an everyday basis. What most people don't realize about social media is that it has the potential to make you money.
Only a few years ago search engine optimization tactics to elevate websites higher on search engine ranking results and attract Internet users to specific sites was based around some extremely dubious practices. These so called SEO 'black hat' tactics included articles that were spun, (that is the same article changed slightly and issued in many different versions, on many sites.
When social media first began, it was all about blogging sites and MySpace. Soon, the birth of Facebook brought with it a sea change that revolutionized the way individuals used social media sites. Over the last decade, social media marketing has transformed the way that companies do business and interact with customers and potential customers.
Social Media marketing is the fastest growing platform for online marketing. Next to video, it is making waves and almost everybody is rushing to get involved. Whether you have already embraced it or not, you will do well to understand the opportunities and potential involved with a solid social media campaign.